on by in Advertising

<Earlier today, I sent the following email to the Hulu team>

We’ve recently had folks from the early days of Hulu hit their six year anniversaries.  And as expected for any company as it matures, we’ve had some important contributors make the difficult decision to head off to exciting new chapters of their lives beyond Hulu.  That’s part of the natural evolution and maturation process for any company, and I’m proud to see Hulu alums make their mark in other great companies, despite being very sorry to see them go.

It’s with that mix of emotions today that I share one such departure with you:  Jean-Paul (JP) Colaco (“our Chief Canadian Officer”) has decided to move on from Hulu later in October and pursue one of a few new startup opportunities he has in front of him.

Six years ago, JP Colaco and I both got the call to come join a new start-up that was setting out to change the way people find and watch their favorite TV shows.  It wasn’t called Hulu yet and it was a pretty risky opportunity . . . both from our perspectives as well as that of the press, who soon dubbed it “ClownCo”.  It was a tricky joint venture, funded by competitors in the broadcast world, and we all realized that you had to be a little bit crazy to sign on for this adventure.  But despite the risks, we couldn’t help ourselves.  The chance to help change how viewers watched TV was just too great to pass up, as was the opportunity to build a great place to work with the strong culture needed to thread all the needles required to make Hulu a success.  I remember JP in those early days meeting my then 3 year old son, Max, and demonstrating what a fun place Hulu was to work by holding him upside down by his ankles.  Max got the message and believed it, as did the many incredibly talented team members that joined us in the beginning and throughout the years that followed.  And for this great team, JP has served as a tremendous role model in driving truly world class execution but never letting anyone forget how important it is to have a lot of fun along the way.

JP is a Hulu builder through and through. As one of the original team members from the Fall of 2007, JP helped lay the foundation upon which everything since then has been built.  He drove much of the innovation in advertising that Hulu has become known for – including Ad Swap, Ad Selector, and 100% Completion Rate. Most importantly, JP has hired and mentored one of the most talented ad sales teams in the business.  The Hulu advertising team has driven revenue growth that is is truly unparalleled.  And in a testament to JP’s leadership, his team has the bench strength to carry on and continue to knock it out of the park without missing a beat.  That’s one of the highest accolades any leader can receive, and JP has built a fantastic team that will do exactly that.

Though we’re very sorry to lose him, JP will leave us with the company firing on all cylinders in terms of outputs.  2013 so far has been the strongest year yet for Hulu in terms of business results, including revenue and Hulu Plus subscriber growth.  We’re on track for revenue in the neighborhood of a billion dollars this year and subscriber growth remains strong. These great results are allowing us to continue to add great talent—we’ve added more than 90 new hires in the past 90 days.  That’s an incredible rate of growth, especially when we consider how high our bar is for talent.  I couldn’t be more proud of all of you Hulugans out there for staying so focused this year and continuing to deliver for our content partners, advertisers, and most of all, our loyal viewers who’ve made us such a big part of their lives.

JP has played a big role in allowing us to deliver these impressive results, and I’m very proud of what he’s accomplished here. JP and I are working through the transition plan, but in the meantime, please join me in thanking him for all his contributions and wish him the best in all he does in the future.

-Andy

on by in Advertising, Announcements, News

This morning at The Television Critics Association Summer Press Tour, we had the opportunity to share with an audience of distinguished TV critics a few of the 10 new shows on our upcoming slate of Hulu Original and Exclusives Series.

We’ve been talking about our line-up of Hulu Original and Exclusive Series all year–from announcing our 2013 slate of shows in January, to giving a sneak peek to Madison Avenue advertising heavyweights at the Hulu Upfront in April.

We began the treasure hunt for smart, distinctive TV content in 2011, as we aspired to be a home for great TV and help viewers find and enjoy the shows they love. We introduced some initial shows—shows from both the U.S. and the U.K. —shows we looked at and said “this is really great TV,” and from the enthusiastic response from viewers like yourself, we found that many of you agreed.

Since 2011, we have continued to delight our audience by introducing shows we’ve hand selected just for them—shows they’re seeing for the first time, and falling in love with, on Hulu. This year, we continue to deliver the great TV shows you have come to expect and enjoy from us, and give you a reason to come to Hulu to watch shows you can’t find anywhere else. 

At the end of this year looking back, we will have launched about 20 titles, including shows like “The Awesomes” (launching tomorrow, Aug. 1), “Quick Draw” (Aug. 5), “Behind the Mask” (Oct. 29), “Mother Up!” (Nov. 6) and “The Wrong Mans” (Nov. 11), which we showcased today in front of a crowd of television critics.

We’re also excited to announce for the first time, several new exclusive shows we’re bringing to the service later this year: “Run” (Aug. 20), a powerful four-part drama about inner city life starring Olivia Colman (“Rev”) and Lennie James (“Line of Duty”), “Fugget About It” (Oct. 13), an outrageous animated sitcom about the misadventures of Jimmy Falcone, a former mob boss who enters witness protection in small-town Canada, and “The Strange Calls” (Oct. 19), about bizarre late-night phone calls in a place where people turn to chickens and mermen go to the school dance. Fans can also expect the returns of hit series found exclusively on Hulu and Hulu Plus, “Misfits” (season 5) and Chris O’Dowd’s “Moone Boy” (season 2).

You can expect to see our number of first-run titles double in the next couple of years as we find more and more great shows to engage and excite viewers. We’re getting bigger and we’re getting better, and today we’re giving you just a sampling of some of the original and exclusive shows you’ll see from us this year, and can expect to see from us in the coming years. Happy watching, and let us know what you think.

The Awesomes

Quick Draw

The Wrong Mans

on by in Advertising, Announcements

For anyone who has anything to do with the TV business, spring means just one thing: Upfronts. Today during the Hulu Upfront, we shared the latest about the Hulu business—including growth metrics, new product innovation and upcoming content—with many of our advertising customers.

Overall, Hulu continues to grow very quickly. In Q1 of this year, we set new records for revenue, and for the first time ever, Hulu viewers streamed more than 1 billion content videos in a single quarter.

Hulu Plus
Subscriptions to Hulu Plus, our ad-supported subscription service, doubled in 2012. Hulu Plus continues to grow at an extremely fast rate; in Q1 2013, Hulu Plus surpassed 4 million subscribers—setting new records for subscriber additions. Our subscribers to date (we exited private beta and officially launched in November 2010):

Mobile viewing is growing at a significant rate and will account for approximately 15% of Hulu’s consumed videos in 2013-2014. For context, mobile viewing was nonexistent on our service only two years ago. Living room viewing is also growing; it currently accounts for 29% of Hulu’s content consumption, and 80% of Hulu Plus subscribers have watched with someone else.

Advertising
Our advertising mission is to be the world’s most effective video advertising service, and we are well on our way. According to comScore, Hulu is #1 in engagement among top ad supported sites. Hulu viewers stay with us for 45 minutes per session—without fast-forwarding or skipping ads. Hulu is also #1 in market share of all premium online video providers, delivering 1 in 3 of all premium video ads in the U.S. Our reasonable ad load drives the highest recall and awareness for brands, which results in higher effectiveness for the video ads.

Content
We are so excited about the momentum and growth Hulu has experienced in bringing new, first run television franchises to our audiences. During the Upfront, we announced two new shows coming exclusively to Hulu:

From writer/director Nancy Hower and writer/star John Lehr, “Quick Draw” is a comedic half-hour western set in 1875 that centers on a Harvard-educated sheriff and his quest to introduce the emerging science of forensics to an unruly Kansas town. Though the citizens of Great Bend, Kansas are generally unimpressed with Sheriff Hoyle’s (Lehr) educational pedigree, they come to appreciate his sharp mind and sharper shooting as he and his reluctant Deputy Eli (Nick Brown) hunt down robbers,murderers, and the dangerous riff-raff that have plagued the town for years. The series is co-created and executive produced by Nancy Hower and John Lehr (“10 Items or Less,” “Jailbait”) and co-executive produced by Keith Raskin (“Key & Peele,” “The League”). “Quick Draw” is coming to Hulu and Hulu Plus in the Summer of 2013, and you can watch a trailer here now: http://www.hulu.com/quick-draw

“East Los High” is not your typical high school.  Dance, sex, romance and mystery are at the heart of thisinner city school in East L.A. where two teenage cousins, Jessie, a 16-year-old virgin, and Maya, a troubled runaway with a violent past, fall in love with Jacob, a popular football player.  With this forbidden love triangle, Maya, Jessie and Jacob, along with their close friends, must face true-to-life decisions throughout a turbulent year that will mark their lives forever. A Hulu Exclusive Series, “East Los High” features an all Latino cast, director, writers and creators—many hailing from East L.A. More than 15 leading public health organizations such as Advocates for Youth, Voto Latino, California Family Health Council and Legacy LA, among others, advised on the scripts and content to address teen issues related to relationships and sexuality in a meaningful way. “East Los High” is the first English-language drama series made for this under served audience.

“Quick Draw” and “East Los High” join the nine other Hulu Original Series and Hulu Exclusive Series that will be premiering as part of Hulu’s Summer Slate 2013, including “The Awesomes,” “Behind the Mask,” “The Wrong Mans,” “Mother Up!,” “Pramface” (season two) “Prisoners of War” (season two), “The Only Way is Essex” (season four), “Braquo” (season two), and “Moone Boy.”

Lastly, we are proud to offer new daily, half hour episodes of two of the longest running, storied, and respected TV franchises: “All My Children” and “One Life To Live.” Both premiered on Hulu and Hulu Plus yesterday.

The entire Hulu team is incredible grateful for the opportunity to build and innovate on behalf of our customers each and every day. Thank you for your belief in us as we continue to build a world-class company.

-Andy

on by in Advertising, Announcements

The Hulu team spends a lot of time watching TV shows. It’s a perk of the gig. We spend hours discussing the plotlines and characters, and inevitably, the conversation always turns to the list of the shows we’d like to offer on our service. Since CBS has produced some of the most enduring content in history, their library of programming has always been high on that list.

That’s why we are so excited to announce our new multi-year licensing agreement with CBS to bring their library of TV programming to the Hulu Plus subscription service beginning in January 2013. This is in addition to the more than 400 other content partners from whom we offer current and classic TV programming on Hulu and Hulu Plus.

CBS content will begin to appear on Hulu Plus in January 2013, and over the following months, Hulu Plus subscribers will have access to more than 2,600 episodes from CBS library series such as “Medium,” “Numb3rs” and “CSI: Miami” to classics such as “Star Trek,” “I Love Lucy” and “The Twilight Zone.” Starting today, clips from “Entertainment Tonight” will also be available the day-of broadcast on Hulu and Hulu Plus (watch a clip from yesterday’s “Entertainment Tonight” below).  A selection of CBS library shows will also rotate through the free Hulu.com service and we will continue to announce additional titles on a rolling basis.

 

We remain ever-focused on building a differentiated and high-value service for our customers (users, content owners and advertisers) and are proud that we have built Hulu Plus to be the only online video service to offer this type of TV content selection. We hope you enjoy all the classic and contemporary library of CBS shows coming to Hulu Plus in January.

on by in Announcements

With three young kids of my own, I’m reminded daily of the power of the Nickelodeon brand and the quality of their shows.  That’s why I am so excited about today’s announcement: as of today, Hulu Plus is the only subscription-based on-demand Internet video provider that offers current season Nickelodeon programming. Kids can watch the latest five episodes of their favorite Nickelodeon shows online, on connected TVs, set-top boxes, video game consoles and mobile devices. All Nickelodeon programming will be available on Hulu Plus without advertising, 21 days after air.

With Hulu Plus, kids and teens can catch up on the latest episodes of the new (and final) season of “iCarly” whenever, wherever they want. We’ll also have shows featuring all of their favorite Nick Stars, including the boy band heartthrobs of “Big Time Rush,” Victoria Justice of “VICTORiOUS,” Cymphonique Miller of “How to Rock” and the Ninjas of “Supah Ninjas.”

Keeping things animated, the lovable citizens of Bikini Bottom and the Furious Five have joined in on the fun, too. Hulu Plus now offers new episodes of “SpongeBob SquarePants,” “Kung Fu Panda,” “The Penguins of Madagascar,” “Winx Club,” “Robot & Monster,” “The Legend of Korra” and “T.U.F.F. Puppy,” among others. After its anticipated premiere, your favorite ninjas-in-training can also watch new episodes of “Teenage Mutant Ninja Turtles” on their phones while on the go.

© 2012 Viacom International Inc. and Sony Music. All Rights Reserved. Nickelodeon, How to Rock, Big Time Rush, Nickelodeon iCarly, Victorious, Teenage Mutant Ninja Turtles, and all related titles, logos and characters are trademarks of Viacom International Inc.

In addition to the Nickelodeon programming we added to Hulu Plus, we are also broadening our Hulu Latino selection on Hulu Plus to include content from Viacom’s network for bilingual young Latinos, Tr3s. Over the next few months, we will begin adding Tr3s content to Hulu Latino – from the charm school chicas of “Niñas Mal” to the popular series following diverse Latino families facing major rites of passage, “Quiero Mis Quinces,” “Quiero Mi Boda and “Quiero Mi Baby.”

And of course, as election season heats up, it’s important to remember that “The Colbert Report” and “The Daily Show with Jon Stewart” remain available the day after airing on Comedy Central on the free Hulu service and in HD on the Hulu Plus subscription service.

Hulu Plus will continue to offer current season and library programming on Hulu Plus from Viacom’s family of networks including MTV, Comedy Central, VH1, SPIKE, TV Land and BET. The broad content offering includes more great Viacom programming like BET’s “American Gangster,” MTV’s “Jersey Shore,” Logo’s “RuPaul’s Drag Race,” “Spike TV’s “1000 Ways to Die” and VH1′s “Basketball Wives” and “Mob Wives,” among so many others.

We hope you enjoy the content that comes to you as a result of this expanded partnership with Viacom.