Interstitial ad units have proven incredibly effective on PC, now Hulu is taking this experience beyond the PC with the unveiling of interactive ads on mobile devices.
Video advertising on mobile is primarily focused to slate and video ad units only. As mobile usage increases, and with the newly released FVOD app on Android, there will be significant opportunity to better monetize a more engaged and growing mobile audience on Hulu.
This new ad product enables brand clients to render interactive HTML ads on mobile devices.
- Enable rich interactive ad experiences across all mobile devices
- Drive higher levels of engagement with brand creative across devices
The Interactive Interstitial on Mobile consists of the following three elements:
- Introductory Slate
- Interactive Ad Experience
- Video Commercial
Click here for more amazing info on Hulu’s ad product offerings.
The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people.
The Hyundai Genesis vehicle is integrated within the opening sequence of the first 6 episodes, and has a deeper integration in the Isabella Rossellini episode where Mario & Isabella take the Genesis to their destination of choice. Interview questions featured in the first 6 episodes, were also crafted to align with the Genesis’ communication brand pillars.
Every week, Mario is promoting new episodes via his social media channels (twitter, facebook)! To date, we received a shout-out on Good Morning America on 6/11, in addition to AdWeek running an exclusive story on the Hyundai partnership.
Epicurious Feature: http://www.epicurious.com/articlesguides/blogs/editor/2014/06/mario-batali-high-road-gabrielle-hamilton.html