Ad Products

Discover the best way to target your audience with Hulu’s broad range of ad units.

:07 Short-form Video Commercial

The :07 Short-Form Content Commercial provides the brand a full :07 seconds of branded video creative before Hulu’s short-form content. Hulu can create in-house with supplied audio track or brand mnemonic, or client’s can build their own using Hulu’s specs.

Available On
Timeline

5 business days for all standard campaigns

Ad Selector

The Ad Selector allows the user to control their entire ad experience during video playback by choosing the ad they want to see. The user will be presented with 2 or 3 category / video options. Once a selection has been made, the user will be presented with the video or category of their choice.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Branded Entertainment Selector

The Branded Entertainment Selector (BES) allows the user to control their ad experience during video playback by choosing whether to watch a long-form commercial, or to view the show with standard commercial breaks. This unit offers a great experience for theatrical and tune-in campaigns, but can also be used for extended content such as original webisodes or longer form video ads.

If the advertisement is for a movie, the user will be presented with the following options at the beginning of content play:

  • Watch the trailer for [Movie Name], and then watch the video commercial-free. (If selected, the user will immediately begin viewing the extended trailer)
  • Watch the video with normal commercial breaks. (If selected, the user will experience normal ad breaks throughout the content view)
  • In order to preserve a consistent video playback experience, the selector will automatically default after a specified period of time.
Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Custom Integrated Commercial

The Custom Integrated Commercial (or “CIC”) is an advertising solution that strategically integrates & aligns your brand’s values and messaging with Hulu’s in an exclusive, custom developed and produced commercial that feels like content.

Available On
Timeline

Each custom video has a unique production timeline based off project's scope and scale

Premium Slate

Premium Slates are a branded :07 video execution that appears before the advertiser’s video creative content to set the stage of the show. Advertisers can create custom video or leverage existing video creative. The video execution is accompanied by the standard intro text and “presented by:” voice over.

The premium version of the slate enables the advertiser to further drive home their brand message with dynamic visuals and sound, and just the right amount of energy to the start of the show.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Slate

A Slate is a custom branded title card that appears before the advertiser’s video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 – :07 second animated screen with standard “presented by” intro text and Hulu provided voiceover audio (male or female option available).

Note: The advertiser’s video creative does not run with the Slate placement against short form content.
Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Video Commercial

The Video Commercial includes placement of your advertiser’s video creative into any one of Hulu’s standard long-form content commercial breaks.

Hulu manages the encoding, hosting, and streaming of the video ads/associated creative assets.

Available On
Timeline

5 business days traffic and testing lead-time from the receipt of the final asset

Action Bar

The Action Bar proactively engages users to promote your special local or time-specific opportunities in addition to promoting any brand Incentives for ultimate brand affinity and campaign effectiveness.

Available On
Timeline

Production lead-time is typically 3 weeks from the receipt of the final assets. However, each unit has a unique production timeline based off project's scope and scale.

Interactive Interstitial

The Interactive Interstitial is a rich-media unit that runs with or in place of a video commercial on living room, desktop, and/or mobile. The interstitial enables greater interaction within the player space.

Available On
Timeline

Production lead-time is typically 6 weeks from the receipt of the final assets. However, each Interstitial has a unique production timeline based off project's scope and scale.

Interactive Interstitial Template (DR)

Our Direct Response Interactive Interstitial template is a rich-media flash unit that runs with a traditional video ad, and delivers greater viewer interaction within the player space. The unit offers several customizable elements including body copy, CTA button text and color, background color, and optional social icons. Because production for this unit is faster than for our classic Interactive Interstitial unit, it’s perfect for last-minute campaigns, specific DR messaging for each region and a great countermeasure against ad fatigue.

Available On
Timeline

Production lead-time from the receipt of the final asset is 10 business days.

Social Connect

The Social Connect is a great option to add social interactivity to the Standard Video Ad. Between 2 and 3 icons can accompany the Video Ad to enhance the ad experience. Any icons can be used as long as there is a destination URL. Examples include, but not limited to, Facebook, Twitter, Google +, YouTube, Movietickets.com and the brand website.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Ad Player Skin

The Ad Player Skin is a unique opportunity to brand the area around the player for maximum affinity. The Ad Player Skin plays in standard view in conjunction with the video ad.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Companion

Companions appear with their corresponding video ad on Hulu.com

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Content Player Skin

The Content Player Skin is an aspect of our Sponsored Tray and Seasonal Blockbuster Guide sponsorships that further expands upon the opportunity to brand the area around the player. Unlike the Ad Player Skin, the Content Player Skin will run and be persistent during the user’s content videoplay. This opportunity includes both an upper background gradient color and upper gutter regions for branding. In order to display the show’s content information, the background should fade to Hulu’s default grey at the bottom.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Interactive Ad Player Skin

The Interactive Ad Player Skin is a unique opportunity to brand the area around the player for maximum affinity. The Interactive Ad Player Skin plays in the standard browser view in conjunction with the video ad. This opportunity includes rich interactive flash in the entire Interactive Ad Player Skin region.

Please note: This unit must be assembled by Hulu Creative Services production staff.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Long Form Video With Ad Player Skin

The Long Form Video With Ad Player Skin is a unique opportunity to brand the area around the player for maximum affinity and give the user the option to watch the long form video. The unit starts with the :15s, :30s or :60s commercial and during that time, the user has the option to watch the longer commercial. The Long Form Video Ad Player Skin plays in the standard browser view in conjunction with the video ad. This opportunity includes rich interactive flash in the entire Interactive Ad Player Skin region.

Please note: This unit must be assembled by Hulu Creative Services production staff.

Available On
Timeline

10-15 business days production lead-time from the receipt of the final asset

Interactive Brand Placement

The Interactive Brand Placement offers advertising clients the opportunity to integrate their branding with any one of Hulu’s genre or channel pages with an additional premium/extended interactive environment.

Available On
Timeline

6 to 8 weeks production lead-time

Masthead Brand Placement

The Masthead Brand Placement offers advertising clients the opportunity to integrate their branding with one of Hulu’s homepage mastheads.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Page Brand Placement

The Page Brand Placement offers advertising clients the opportunity to integrate their branding with any one of Hulu’s genre or channel pages.

Available On
Timeline

Production lead-time from the receipt of the final asset is 10 business days.

Get in touch now with questions about Ad Products