Video Commercial


The Video Commercial includes placement of your advertiser's video creative into any one of Hulu's standard long-form content commercial breaks.
Hulu manages the encoding, hosting, and streaming of the video ads/associated creative assets.

Build Timeline

Traffic and testing lead-time from the receipt of the final asset is 10 business days.

Available On:

PC/Laptop Mobile/


Deliverables to Hulu:

  • Video Commercial - ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
  • Max standard video commercial length is :60s

• 720 x 480
• 4:3 or 16:9 pixel aspect ratio
• No black bars
• 3:2 display aspect ratio is not accepted
• No letterboxing or pillarboxing
• Bitrate: Greater than 2mbps.
• Main Profile @ Main Level (MP@ML)
• 4:2:2 Color Space

• 1280 x 720 or 1920 x 1080
• 16:9 display aspect ratio
• No black bars
• 1440 x 1080
• 4:3 display aspect ratio
• No black bars
• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:2 Color Space

File Formats

• Quicktime movie (.mov)
• MPEG-4 (.mp4) format only

Max File Size

10 GB




• 2 channels only
• PCM (preferred) or AAC codec
• 192 kbps minimum
• 16 or 24 bit only
• 48 kHz sample rate
• Audio is required



Frame Rate

• 23.98 or 29.97
• Constant frame rate only


• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted


• Please make content progressive using adaptive de-interlace with no frame blending.


• Max standard video commercial length is :60s


Hosted by Hulu

Leaders Slates

• Video must be submitted without leaders (i.e slates, countdowns).
• If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.

Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

General Notes

• Please note we cannot accept two :15 second spots from different brands to form a :30 second commercial. Each brand’s advertisement should stand alone and represent one commercial.
• Unit can be targeted at a national or local level.

Metrics Available

• :30s video spots on Hulu drive a 61% increase at building top-of-mind awareness vs. linear TV and a 22% increase at building purchase intent vs. linear TV.

• Metrics provided to advertisers: Impressions, Clicks, Completion Rate, Time Spent Viewing and CTR.

Have any questions or need examples? Shoot us a note!

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