Description

A Slate is a custom branded title card that appears before the advertiser’s video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 - :07 second animated screen with standard "presented by" intro text and Hulu provided voiceover audio (male or female option available).
Note: The advertiser’s video creative does not run with the Slate placement against short form content.

Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.

Build Timeline

Production lead-time from the receipt of the final asset, is 5-8 business days.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

• Vector Logo Only - .AI or .EPS

• Advertiser Name/Copy (plus optional tagline or dateline) for Voiceover – no more than 11 syllables, one read per slate.

• 3rd Party Tracking Tags (if applicable).

• 1 × 1 trackers and click commands

File Formats

• Adobe Illustrator (.ai)
• Adobe EPS (.eps)
• Large scale PSD acceptable
• Please include specific fonts if applicable

•• Any Vector based format

Max File Size

500k each

Animation

No

Video

No

Length

• :05 - :07 seconds

Hosting

Hosted by Hulu

Third Party Tags

Hulu accepts standard tags and supports VAST. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

Pronunciation

• Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn]
• Voice over will be read by official Hulu talent. Please note your preference for either male or female VO.

General Notes

** Brand Clients:

• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• No additional imagery
• 1 version per brand campaign
• Tagline Optional in both copy and voiceover - No CTA (Campaign hashtag is accepted on the copy)
• Brand Logo

** Theatrical Clients:

• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• No additional imagery
• Tagline Optional in both copy and voiceover - No CTA (Campaign hashtag is accepted on the copy)
• Title Treatment (with Key Actor Names optional)
• Dateline: Up to 3 versions in copy and/or voiceover
• No MPAA Rating

** Video Gaming Clients:

• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• No additional imagery
• Tagline Optional in both copy and voiceover - No CTA (Campaign hashtag is accepted on the copy)
• Game title treatment
• Dateline: Up to 3 versions in copy and/or voiceover
• ESRB Rating bug

Assets Needed

• Any Vector based format
• VO Copy
• Optional HEX/RGB code for color background

Slate Voiceover

• Hulu voice over talent only.
• The read is limited to no more than 11 syllables regardless of word or character count.
• No CTA

Metrics Available

• Impressions
• Clicks
• CTR

Have any questions or need examples? Shoot us a note!