Description

Premium Slates are a branded :07 video execution that appears before the advertiser’s video creative content to set the stage of the show. Advertisers can create custom video or leverage existing video creative. The video execution is accompanied by the standard intro text and "presented by:" voice over.
The premium version of the slate enables the advertiser to further drive home their brand message with dynamic visuals and sound, and just the right amount of energy to the start of the show.

Build Timeline

Production lead-time from the receipt of the final asset, is 8 business days.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

• Advertiser Name/Copy (plus optional tagline or dateline) for Voiceover – no more than 11 syllables, one read per slate.
• Required video clip can either be created by Hulu using your :15 or :30 video or the brand can create a custom video clip.
• 3rd Party Tracking Tags (if applicable).

File Formats

Video Option:
• Quicktime Movie (.mov) or MPEG-4 (.mp4) format only

Static Image Option:
• Any full screen image in PSD format

Max File Size

10 GB

Animation

No

Audio

Yes

Video

Yes

Frame Rate

• 23.98 or 29.97
• Constant frame rate only

Codec

• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted

Bitrate

• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space

Progressive

• Please make content progressive.

Length

• :07 seconds exactly.

Color Depth

32-bit

Hosting

Hosted by Hulu

Leaders Slates

• Video must be submitted without leaders
(i.e slates, countdowns).
• If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.

Third Party Tags

Hulu accepts standard tags and supports VAST. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

Pronunciation

Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn]

General Notes

• “Presented by:” text should be in the standard Hulu font.
• Final premium slate must be built by Hulu.

** Brand Clients:
• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• Tagline Optional in both copy and voiceover - No CTA
• Brand Logo

** Theatrical Clients:
• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• Tagline Optional in both copy and voiceover - No CTA
• Title Treatment (with Key Actor Names optional)
• Dateline: Up to 3 versions in copy and/or voiceover
• No MPAA Rating

** Video Gaming Clients:
• English: “Presented by [Brand Name + (optional) Tag Line]”
• Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
• VO: 11 syllables after the intro
• Tagline Optional in both copy and voiceover - No CTA
• Game title treatment
• Dateline: Up to 3 versions in copy and/or voiceover
• ESRB Rating bug

Assets Needed

Video Option:
• Quicktime Movie (.mov) or MPEG-4 (.mp4) format only

Static Image Option:
• Any full screen image.

Slate Voiceover

• Voice over can be read by official Hulu talent (please note your preference for either male or female VO) or the client can submit their own VO recording
• No CTA

Metrics Available

• Impressions
• Clicks
• CTR

Have any questions or need examples? Shoot us a note!







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