The Ad Selector allows the user to control their entire ad experience during video playback by choosing the ad they want to see. The user will be presented with 2 or 3 category / video options. Once a selection has been made, the user will be presented with the video or category of their choice.

Build Timeline

Production lead-time from the receipt of the final asset is 10 business days.

Available On:

PC/Laptop Mobile/


Deliverables to Hulu:

• Video Creative (2 or 3 videos are accepted) – must use separate videos for each option that are distinctly different from a user perspective
• 470 × 340 Brand Thumbnail Images (2 or 3 thumbnails that are distinctly different from a user perspective are accepted) and Captions (up to 25 characters per caption, standard text characters only)
• 480 × 150 Brand Logo (Must be a transparent PNG file; horizontal logo preferred)
• 3rd Party Tracking Tags (if applicable)

File Formats

• Transparent PNG
• PSD (layered)
• EPS or AI (vector)

Max File Size

500k each






• Max standard video commercial length is :30s

Color Depth



Hosted by Hulu



Third Party Tags

Ad Selector videos need to be site served by Hulu, clients can provide 1x1’s and Click Trackers for 3rd Party Tracking.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.



General Notes

• Hulu will create these units for the client based on client direction and source assets.
• 25 characters, standard text only, no symbols such as registered marks, copyrights, etc. If symbols are required, will be presented in standard text such as Brand (TM).
• The caption is the copy that describes the category (i.e: In English / En Español) or option choice.
• No tune-in or tagline copy allowed with the client's logo.
• Unit can be targeted at a national or local level.

*This unit currently has select availability on living room devices. Please reach out to your sales contact or campaign manager for additional details.

Assets Needed

• Video Thumbnails: 470 x 340
• Brand Placement: 480 x 150 Transparent PNG

Third Party Serving


Metrics Available

• Hulu's proprietary Ad Selector is 150% more impactful than linear TV at building unaided recall and 24% more impactful than linear TV at building purchase intent.

• Metrics provided to advertisers: Impressions, Selections and Completion Rate per Video Creative.

Have any questions or need examples? Shoot us a note!

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