:15 or 30 Video Commercial

Description

The Video Commercial includes placement of your advertiser's :15 or :30 second video creative into any one of Hulu's standard long-form content commercial breaks.
Hulu manages the encoding, hosting, and streaming of the video ads/associated creative assets.

Build Timeline

Traffic and testing lead-time from the receipt of the final asset, is 5 business days.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

  • :15 or :30 Video Commercial - ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
Size

SD
• 720 x 480
• 4:3 or 16:9 pixel aspect ratio
• No black bars
• 3:2 pixel aspect ratio is not accepted
• No letterboxing or pillarboxing
• Bitrate: Greater than 2mbps.
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space

HD
• 1280 x 720 or 1920 x 1080
• 16:9 pixel aspect ratio
• No black bars
• 1440 x 1080
• 4:3 pixel aspect ratio
• No black bars
• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space

File Formats

• Quicktime movie (.mov)
• MPEG-4 (.mp4) format only

Max File Size

10 GB

Animation

No

Audio

• 2 channels only
• PCM Audio
• 16 or 24 bit only
• 48 kHz sample rate
• Audio is required

Video

Yes

Frame Rate

• 23.98 or 29.97
• Constant frame rate only

Codec

• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted

Progressive

• Please make content progressive.

Length

• Normal Video Creative: 15 or :30 seconds.

Color Depth

32-bit

Hosting

Hosted by Hulu

Leaders Slates

• Video must be submitted without leaders
(i.e slates, countdowns).
• If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.

Third Party Tags

Hulu accepts standard tags. At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Metrics Available

• Impressions
• Clicks
• Completion Rate
• Time Spent Viewing
• CTR

Have any questions or need examples? Shoot us a note!







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