:07 Short-form Video Commercial

Description

The :07 Short-Form Content Commercial provides the brand a full :07 seconds of branded video creative before Hulu’s short-form content. Hulu can create in-house with supplied audio track or brand mnemonic, or client’s can build their own using Hulu’s specs.

Build Timeline

Production lead-time from the receipt of the final asset, is 5 to 8 business days for all standard campaigns.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

If Hulu created, client should provide:

  • :15s, :30s and/or :60s Video Commercial - ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
  • Split track audio file

If Client created, client should provide:

  • :7s Video Commercial - ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
Size

SD
• 720 x 480
• 4:3 or 16:9 pixel aspect ratio
• No black bars
• 3:2 display aspect ratio is not accepted
• No letterboxing or pillarboxing
• Bitrate: Greater than 2mbps.
• Main Profile @ Main Level (MP@ML)
• 4:2:2 Color Space

HD
• 1280 x 720 or 1920 x 1080
• 16:9 display aspect ratio
• No black bars
• 1440 x 1080
• 4:3 display aspect ratio
• No black bars
• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:2 Color Space

File Formats

• Quicktime movie (.mov)
• MPEG-4 (.mp4) format only

Max File Size

10 GB

Animation

No

Audio

• 2 channels only
• PCM Audio
• 16 or 24 bit only
• 48 kHz sample rate
• Audio is required

Video

Yes

Frame Rate

• 23.98 or 29.97
• Constant frame rate only

Codec

• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted

Progressive

• Please make content progressive using adaptive de-interlace with no frame blending.

Length

• :07 seconds exactly.

Color Depth

32-bit

Hosting

Hosted by Hulu

Leaders Slates

• Video must be submitted without leaders (i.e slates, countdowns).
• If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.

Third Party Tags

Hulu accepts standard tags and supports VAST. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Metrics Available

• Impressions
• Clicks
• Completion Rate
• Time Spent Viewing
• CTR

Have any questions or need examples? Shoot us a note!