Interactive Interstitial Template (DR)

Description

Our Direct Response Interactive Interstitial template is a rich-media flash unit that runs with a traditional video ad, and delivers greater viewer interaction within the player space. The unit offers several customizable elements including body copy, CTA button text and color, background color, and optional social icons. Because production for this unit is faster than for our classic Interactive Interstitial unit, it's perfect for last-minute campaigns, specific DR messaging for each region and a great countermeasure against ad fatigue.

Assets You Need

Brand logo (Vector .AI or .EPS preferred, .PSD accepted)

Social media urls (click-trackers accepted)

Click-thru URL for Video

Click-thru URL for Logo

Click-thru URL for CTA Button

Copy for the body of the unit

CTA copy for button

Time when video should start shrinking

Solid Background: HEX color code for the top portion of the unit, HEX color code for the bottom portion of the unit and HEX color code for the button

Background Image: Please reference template for specs

Build Timeline

Production lead-time from the receipt of the final asset is 8-10 business days.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

Brand logo (Vector .AI or .EPS preferred, .PSD accepted)

Social media urls (click-trackers accepted)

Click-thru URL for Video

Click-thru URL for Logo

Click-thru URL for CTA Button

Copy for the body of the unit

CTA copy for button

Time when video should start shrinking

Solid Background: HEX color code for the top portion of the unit, HEX color code for the bottom portion of the unit and HEX color code for the button

Background Image: Please reference template for specs

Size

1184x666

Video

If client is providing uncompressed video:
• 23.98 or 29.97
• Constant frame rate only

• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted
• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space
• Please make content progressive.
• 32-bit
• Video must be submitted without leaders (i.e slates, countdowns).
• If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.

Length

:15s or :30s video

Hosting

Hosted by Hulu

Third Party Tags

Hulu accepts standard tags and supports VAST. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

Serving

All assets must be site served by Hulu

Metrics Available

• Impressions
• Clicks
• Completion Rate
• CTR
• Extended metrics TBD

Have any questions or need examples? Shoot us a note!