Slate

A Slate is a custom branded title card that appears before the advertiser’s video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 – :07 second animated screen with standard “presented by” intro text and Hulu provided voiceover audio (male or female option available).

Note: The advertiser’s video creative does not run with the Slate placement against short form content.
Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Specs

Deliverables to Hulu
  • Vector Logo Only – .AI or .EPS
  • Advertiser Name/Copy (plus optional tagline or dateline) for Voiceover – no more than 11 syllables, one read per slate.
  • 3rd Party Tracking Tags (if applicable).
  • 1 × 1 trackers and click commands
File Formats
  • Adobe Illustrator (.ai)
  • Adobe EPS (.eps)
  • Large scale PSD acceptable
  • Please include specific fonts if applicable
  • Any Vector based format
Max File Size

500k each

Animation

No

Video

No

Length

:05 – :07 seconds

Hosting

Hosted by Hulu

Third Party Tags

Hulu accepts third party 1x1s, if applicable.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

Pronunciation
  • Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn]
  • Voice over will be read by official Hulu talent. Please note your preference for either male or female VO.
Assets Needed
  • Any Vector based format
  • VO Copy
  • Optional HEX/RGB code for color background
Slate Voiceover
  • Hulu voice over talent only.
  • The read is limited to no more than 11 syllables regardless of word or character count.
  • NO CTAs, including URLs (Hashtags are ok)
Metrics Available
  • Slates on Hulu add incremental value over both linear TV and :30s video spots. Our slates are 106% more impactful than linear TV at building top-of-mind awareness and 31% more impactful at building purchase intent.
  • Metrics provided to advertisers: Impressions, Clicks, and CTR.
General Notes

Unit can be targeted at a national or local level.

 Brand Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • 1 version per brand campaign
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Brand Logo
  • NO CTAs (Hashtags are ok)

Theatrical Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Title Treatment (with Key Actor Names optional)
  • Dateline: Up to 3 versions in copy and/or voiceover
  • No MPAA Rating
  • NO CTAs (Hashtags are ok)

Video Gaming Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Game title treatment
  • Dateline: Up to 3 versions in copy and/or voiceover
  • ESRB Rating bug
  • NO CTAs (Hashtags are ok)
Please contact us with any questions about this Ad Product