Slate

A Slate is a custom branded title card that appears before the advertiser’s video creative in the first pod before the beginning of a show. The advertiser’s brand logo is shown on a :05 – :07 second animated screen with standard “presented by” intro text and Hulu provided voiceover audio (male or female option available).

Note: The advertiser’s video creative does not run with the Slate placement against short form content.
Client visual and/or audio tagline is optional.
Client provided solid background color (HEX/RGB value) is also optional.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Specs

Deliverables to Hulu
  • Vector Logo Only – .AI or .EPS
  • Advertiser Name/Copy (plus optional tagline or dateline) for Voiceover – no more than 11 syllables, one read per slate.
  • 3rd Party Tracking Tags (if applicable).
  • 1 × 1 trackers and click commands
File Formats
  • Adobe Illustrator (.ai)
  • Adobe EPS (.eps)
  • Large scale PSD acceptable
  • Please include specific fonts if applicable
  • Any Vector based format
Max File Size

500k each

Animation

No

Video

No

Length

:05 – :07 seconds

Hosting

Hosted by Hulu

Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

Pronunciation
  • Please phonetically spell all words that will be recorded in the audio. Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] and in・for・ma・tion [in-fer-MEY-shuhn]
  • Voice over will be read by official Hulu talent. Please note your preference for either male or female VO.
Assets Needed
  • Any Vector based format
  • VO Copy
  • Optional HEX/RGB code for color background
Slate Voiceover
  • Hulu voice over talent only.
  • The read is limited to no more than 11 syllables regardless of word or character count.
  • NO CTAs, including URLs (Hashtags are ok)
Metrics Available
  • Slates on Hulu add incremental value over both linear TV and :30s video spots. Our slates are 106% more impactful than linear TV at building top-of-mind awareness and 31% more impactful at building purchase intent.
  • Metrics provided to advertisers: Impressions, Clicks, and CTR.
General Notes

Unit can be targeted at a national or local level.

 Brand Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • 1 version per brand campaign
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Brand Logo
  • NO CTAs (Hashtags are ok)

Theatrical Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Title Treatment (with Key Actor Names optional)
  • Dateline: Up to 3 versions in copy and/or voiceover
  • No MPAA Rating
  • NO CTAs (Hashtags are ok)

Video Gaming Clients:

  • English: “Presented by [Brand Name + (optional) Tag Line]”
  • Spanish: “Presentado por [Brand Name + (optional) Tag Line]”
  • VO: 11 syllables after the intro
  • No additional imagery
  • Tagline Optional in both copy and voiceover – No CTA (Campaign hashtag is accepted on the copy)
  • Game title treatment
  • Dateline: Up to 3 versions in copy and/or voiceover
  • ESRB Rating bug
  • NO CTAs (Hashtags are ok)
Please contact us with any questions about this Ad Product