Interactive Brand Placement

The Interactive Brand Placement offers advertising clients the opportunity to integrate their branding with any one of Hulu’s genre or channel pages with an additional premium/extended interactive environment.

Available On
Timeline

6 to 8 weeks production lead-time

Specs

Deliverables to Hulu
  • Brand logo (Vector .AI or .EPS preferred, .PSD accepted); Horizontal layout
  • Raw assets needed for the 920×550 additional interactive environment
Size

Brand Placement

  • Size dependent on placement

Canvas Overlay

  • 920×550
File Formats

Brand Placement

  • Vector logo (.EPS or .AI)

Canvas Overlay

  • MOV
  • PSD (layered)
  • JPG
Max File Size

1GB

Animation

No

Audio

No

Video

Yes

Frame Rate
  • 23.98 or 29.97
  • Constant frame rate only
Codec
  • Apple ProRes 422 HQ codec preferred
  • H.264 codec is accepted, but bitrate must be at least 50 Mbps
  • Interlaced video is not accepted

 

Bitrate
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:0 Color Space
Progressive

Please make content progressive using adaptive de-interlace with no frame blending.

Length

Extended Video Creative: 3 minutes or less

Color Depth

32-bit

Hosting

Hosted by Hulu

Flash

No

Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

Yes

General Notes
  • Canvas overlay can include brand videos, images and brand messaging
  • Unit can be targeted at a national or local level
If Flash
  • AS3 only
  • Flash 10.3
  • 30 fps
  • Must contain static load
Assets Needed

Brand Placement

  • Vector logo (.EPS or .AI)

Canvas Overlay

  • MOV
  • PSD (layered)
  • JPG
  • Brand Messaging
Third Party Serving

Static GIF/JPG banners can be site served or 3rd party served. Flash swfs can be site served only

Metrics Available
  • Impressions
  • Clicks
  • CTR
Please contact us with any questions about this Ad Product