Interactive Ad Player Skin

The Interactive Ad Player Skin is a unique opportunity to brand the area around the player for maximum affinity. The Interactive Ad Player Skin plays in the standard browser view in conjunction with the video ad. This opportunity includes rich interactive flash in the entire Interactive Ad Player Skin region.

Please note: This unit must be assembled by Hulu Creative Services production staff.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Specs

Deliverables to Hulu
  • Provided Hulu Ad Player Skin .PSD Template contains all sizing information.
  • Raw assets and messaging, or a single screenshot (provided to spec) will be cut for production by Hulu. Please do not leave image of Hulu Player in the final layout.
  • Please note: This unit must be assembled by Hulu Creative Services production staff.
Size

Player Size 1: 1184 x 666

  • Skin Area: 1600 x 853
  • Safe Zone: 1544 x 793

Player Size 2: 944 x 531

  • Skin Area: 1600 x 718
  • Safe Zone: 1304 x 598
File Formats
  • JPG
  • PNG
  • PSD (layered)
  • Fonts (if applicable)
  • Full Skin (edges must blend in with background; no hard edges)
Max File Size

1GB

Animation

Yes

Animation Length

:15s

Audio

No

Video

No

Hosting

Hosted by Hulu

Third Party Tags

Client can provide 1×1 impressions/click trackers for 3rd Party Tracking

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

General Notes
  • Delivery should include raw assets and messaging, or a single screenshot can be provided to spec and will be cut for production by Hulu.
  • Hulu Creative Services will create these units for the client based on client direction and source assets.
  • Brand Clients – 1 version per brand campaign
  • Theatrical Clients – 1 creative with 3 different tune-in versions per campaign
  • Video Gaming Clients – 1 creative with 3 different tune-in versions per campaign
  • Unit can be targeted at a national or local level
Assets Needed

Delivery should include all raw assets, messaging and fonts. Hulu will prepare unit for final production.

Metrics Available
  • Video Skins on Hulu add incremental value over both linear TV and :30s video spots. Our video skins are 106% more impactful than linear TV at building top-of-mind awareness and 27% more impactful at building purchase intent.
  • Metrics provided to advertisers: Impressions, Clicks and CTR.
Please contact us with any questions about this Ad Product