Custom Integrated Commercial

The Custom Integrated Commercial (or “CIC”) is an advertising solution that strategically integrates & aligns your brand’s values and messaging with Hulu’s in an exclusive, custom developed and produced commercial that feels like content.

Available On
Timeline

Each custom video has a unique production timeline based off project's scope and scale

Specs

Deliverables to Hulu

While Hulu is able to work with a great variety of assets in the creation of a Custom Integrated Commercial (or “CIC”), the preferred formats, where appropriate and available, include:

  • Apple ProRes 422 (HQ) video files
  • Accompanying audio, split-track (if available)
  • Vector brand logos in .eps or .ai format (if available)
  • Brand style guides
  • Brand font
  • For motion graphics assets, AE project files with associated media (if available)
Size
  • 1280 x 720 or 1920 x 1080 (16:9)
  • 1440 x 1080 (4:3)
  • No black bars
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space
File Formats
  • Quicktime movie (.mov)
  • MPEG-4 (.mp4) format only
Audio
  • 2 channels only
  • Audio (HD/SD): 192 kbps minimum & PCM (preferred) or AAC codec
  • 16 or 24 bit only
  • 48 kHz sample rate
  • Audio is required
Frame Rate
  • 23.98, 25, or 29.97 based on native frame rate
  • Remove any pull-down added for broadcast
  • Constant frame rate only
  • Please make content progressive using adaptive de-interlace with no frame blending.
Codec
  • Apple ProRes 422 HQ codec preferred
  • H.264 codec is accepted
  • Interlaced video is not accepted

 

Max File Size

10 GB

Animation

No

Video

Yes

Bitrate
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:0 Color Space
Length
  • Hosted by HuluNormal Video Creative: 15 or :30 seconds.
  • Extended Video Creative: 3 minutes or less
Hosting

Hosted by Hulu

Leaders Slates
  • Video must be submitted without leaders
    (i.e slates, countdowns).
  • If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

General Notes

Unit can be targeted at a national or local level

Metrics Available
  • Impressions
  • Clicks
  • Completion Rate
  • Time Spent Viewing
  • CTR
Please contact us with any questions about this Ad Product