Interactive Brand Placement

Description

The Interactive Brand Placement offers advertising clients the opportunity to integrate their branding with any one of Hulu's genre or channel pages with an additional premium/extended interactive environment.

Build Timeline

Production lead-time is typically 8 business days from the receipt of the final assets.

Available On:

PC/Laptop Mobile/
Tablet
TV

Specs

Deliverables to Hulu:

• Brand logo (Vector .AI or .EPS preferred, .PSD accepted); Horizontal layout
• Raw assets needed for the 920×550 additional interactive environment

Size

• Brand Placement
• Size dependent on placement
• Canvas Overlay
• 920x550

File Formats

• Brand Placement
• Vector logo (.EPS or .AI)
• Canvas Overlay
• MOV
• PSD (layered)
• JPG

Max File Size

1GB

Animation

No

Audio

No

Video

Yes

Frame Rate

• 23.98 or 29.97
• Constant frame rate only

Codec

• Apple ProRes 422 HQ codec preferred
• (H.264 codec is accepted, but bitrate must be at least 50 Mbps)
• Interlaced video is not accepted

Bitrate

• Constant Bitrate (CBR) 15-30 Mbps
• Main Profile @ Main Level (MP@ML)
• 4:2:0 Color Space

Progressive

• Please make content progressive.

Length

• Extended Video Creative: 3 minutes or less.

Color Depth

32-bit

Hosting

Hosted by Hulu.

Flash

No

Third Party Tags

Hulu accepts standard tags and supports VAST. For additional VAST information, please click here to visit our FAQ document.

*At this time we don't accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

Yes

General Notes

• Canvas overlay can include brand videos, images and brand messaging

If Flash

• AS3 only
• Flash 10.3
• 30 fps
• Must contain static load

Assets Needed

• Brand Placement
• Vector logo (.EPS or .AI)
• Canvas Overlay
• MOV
• PSD (layered)
• JPG
• Brand Messaging

Third Party Serving

Static GIF/JPG banners can be site served or 3rd party served. Flash swfs can be site served only.

Metrics Available

• Impressions
• Clicks
• CTR

Have any questions or need examples? Shoot us a note!