Ad Selector

The Ad Selector allows the user to control their entire ad experience during video playback by choosing the ad they want to see. The user will be presented with 2 or 3 category / video options. Once a selection has been made, the user will be presented with the video or category of their choice.

Available On
Timeline

10 business days production lead-time from the receipt of the final asset

Specs

Deliverables to Hulu
  • Video Creative (2 or 3 videos are accepted) – must use separate videos for each option that are distinctly different from a user perspective
  • 470 × 340 Brand Thumbnail Images (2 or 3 thumbnails that are distinctly different from a user perspective are accepted) and Captions (up to 25 characters per caption, standard text characters only)
  • 480 × 150 Brand Logo (Must be a transparent PNG file; horizontal logo preferred)
  • 3rd Party Tracking Tags (if applicable)
File Formats
  • JPG
  • Transparent PNG
  • PSD (layered)
  • EPS or AI (vector)
Max File Size

500k each

Animation

No

Audio

No

Length

Max standard video commercial length is :30s

Color Depth

32-bit

Hosting

Hosted by Hulu

Flash

No

Third Party Tags

Ad Selector videos need to be site served by Hulu, clients can provide 1×1’s and Click Trackers for 3rd Party Tracking.

At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Expanding

No

General Notes
  • Hulu will create these units for the client based on client direction and source assets.
  • 25 characters, standard text only, no symbols such as registered marks, copyrights, etc. If symbols are required, will be presented in standard text such as Brand (TM).
  • The caption is the copy that describes the category (i.e: In English / En Español) or option choice.
  • No tune-in or tagline copy allowed with the client’s logo.
  • Unit can be targeted at a national or local level.

This unit currently has select availability on living room devices. Please reach out to your sales contact or campaign manager for additional details.

Assets Needed
  • Video Thumbnails: 470 x 340
  • Brand Placement: 480 x 150 Transparent PNG
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

*At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

Third Party Serving

No

Metrics Available
  • Hulu’s proprietary Ad Selector is 150% more impactful than linear TV at building unaided recall and 24% more impactful than linear TV at building purchase intent.
  • Metrics provided to advertisers: Impressions, Selections and Completion Rate per Video Creative.
Please contact us with any questions about this Ad Product