:07 Short-form Video Commercial

The :07 Short-Form Content Commercial provides the brand a full :07 seconds of branded video creative before Hulu’s short-form content. Hulu can create in-house with supplied audio track or brand mnemonic, or client’s can build their own using Hulu’s specs.

Available On
Timeline

5 business days for all standard campaigns

Specs

Deliverables to Hulu

If Hulu created, client should provide:

  • :15s, :30s and/or :60s Video Commercial – ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
  • Split track audio file

If Client created, client should provide:

  • :7s Video Commercial – ProRes .MOV
  • 3rd Party Tracking Tags (if applicable).
  • Video: 1 × 1 trackers and click commands
Size

SD

  • 720 x 480
  • 4:3 or 16:9 pixel aspect ratio
  • No black bars
  • 3:2 display aspect ratio is not accepted
  • No letterboxing or pillarboxing
  • Bitrate: Greater than 2mbps.
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space

HD

  • 1280 x 720 or 1920 x 1080 (16:9)
  • 1440 x 1080 (4:3)
  • No black bars
  • Constant Bitrate (CBR) 15-30 Mbps
  • Main Profile @ Main Level (MP@ML)
  • 4:2:2 Color Space
File Formats
  • Quicktime movie (.mov)
  • MPEG-4 (.mp4) format only
Audio
  • 2 channels only
  • PCM (preferred) or AAC codec
  • 192 kbps minimum
  • 16 or 24 bit only
  • 48 kHz sample rate
  • Audio is required
Frame Rate
  • 23.98, 25, or 29.97 based on native frame rate
  • Remove any pull-down added for broadcast
  • Constant frame rate only
  • Please make content progressive using adaptive de-interlace with no frame blending.
Codec
  • Apple ProRes 422 HQ codec preferred
  • H.264 codec is accepted
  • Interlaced video is not accepted
  • Please make content progressive using adaptive de-interlace with no frame blending.
Max File Size

10 GB

Animation

No

Video

Yes

Length

:07 seconds exactly

Hosting

Hosted by Hulu

Leaders Slates
  • Video must be submitted without leaders (i.e slates, countdowns).
  • If assets are delivered with leaders, Hulu will edit them and a Production Fee will be added to the final invoice.
Third Party Tags

Hulu accepts standard tags and supports VAST from Hulu-approved vendors. For additional VAST information, please click here to visit our FAQ document.

*At this time we don’t accept iframe, ilayer, javascript, or internal redirect tags.

General Notes

Unit can be targeted at a national or local level.

Metrics Available

Impressions
Clicks
Completion Rate
Time Spent Viewing
CTR

Please contact us with any questions about this Ad Product