on by in Advertising

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The High Road with Mario Batali premiered on Hulu on June 12th with presenting sponsor, the Hyundai Genesis. In this reality docuseries, Mario Batali creates a love letter to New York via short films where he takes viewers on a journey to some of New York City’s most fascinating gems with some of its most fascinating people.

The Hyundai Genesis vehicle is integrated within the opening sequence of the first 6 episodes, and has a deeper integration in the Isabella Rossellini episode where Mario & Isabella take the Genesis to their destination of choice. Interview questions featured in the first 6 episodes, were also crafted to align with the Genesis’ communication brand pillars.

Every week, Mario is promoting new episodes via his social media channels (twitter, facebook)! To date, we received a shout-out on Good Morning America on 6/11, in addition to AdWeek running an exclusive story on the Hyundai partnership.

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Epicurious Feature: http://www.epicurious.com/articlesguides/blogs/editor/2014/06/mario-batali-high-road-gabrielle-hamilton.html

Tubefilter:
http://www.tubefilter.com/2014/06/12/mario-batali-the-high-road-hulu-web-series/