on by in Advertising, Announcements

At Hulu’s development center in Seattle, we spend our time focusing on making the Hulu Plus living room experience delightful for our subscribers. We’ve redesigned the Hulu Plus experience from the ground up – making it even easier to find your favorite current season TV episodes and discover a new favorite show.

Right away, you’ll notice we’ve added content categories across the top navigation bar to make it easy to for you to jump to your chosen section – whether it is TV, Kids, Latino, Search, or something else. Inside each category, you’ll discover what’s new in our content library so it’s easy to discover new shows and keep up with the shows you already love. You can also jump into your favorite shows right away with the “Shows You Watch” tray. We built this to make sure you never miss a new episode or lose your place in a series.

When redesigning the experience, we looked for ways to grant you instant access to exactly what you want to watch. Once you decide on the show you want to watch, simply press the “Play” button and the latest episode of the series will automatically start playing.

While your favorite episode or clip is playing, hold down the “Select” button until Subtitles and Audio appears to turn on captions.

You have to be running the latest firmware to get this new experience and captions. If you are unsure, go to “Settings” on the Apple TV home screen and under “General” choose “Update Software.”

To start watching Hulu Plus shows instantly, find “Hulu Plus” on the Apple TV home screen. If you are a Hulu Plus subscriber, simply enter your username and password to start streaming last night’s episode of Modern Family from the biggest screen in the house.

If you do not have a Hulu Plus account, you can easily sign-up two ways:

1. Go to www.huluplus.com/appletv and register online.  Launch Hulu Plus on your Apple TV, log in with your new credentials and start streaming.

2.  Create a Hulu Plus account directly through Apple TV by using your existing iTunes account and following the sign up instructions on the screen.  If you sign up for Hulu Plus through Apple TV, you will be emailed instructions on how to complete your registration so you can use Hulu Plus on all other supported devices.  After your free 1-week trial ends, your iTunes Account will be charged $7.99 per month as a recurring transaction.

For those of you who are new to the service, Hulu Plus is the only online premium video subscription that streams current and classic TV programming on demand from hundreds of content partners, including top broadcast networks ABC, NBC, FOX, The CW and Univision. Hulu Plus subscribers can watch on any enabled devices for $7.99/month with limited advertising. For many popular shows on our service, Hulu Plus offers every episode of the current season. Hulu Plus subscribers also have access to back seasons and full runs of some of TV’s greatest shows, including many that were not available online before, in HD whenever possible.

I hope you are as excited as we are about this updated experience. Let us know what you think!

on by in Advertising

 Earlier today, I sent the below email to the Hulu team:

Team -

As you all know, I will be departing Hulu at the end of this quarter. I wanted to share the news that Andy Forssell will be stepping up to lead Hulu as acting CEO after I depart later this month.  You know Andy well; he’s been a critical senior executive and has been here from the start of this great adventure. Andy exemplifies the Hulu culture and has been central to Hulu’s journey, helping to grow this company from 2 content partners and no revenue to over 450 content partners and approximately $700 million revenue in 2012. In his role, Andy has built strong relationships with many of our Board members. Andy has the Board’s strong support in leading the team during this important time.

Disney and News Corporation are currently finalizing their forward-looking plans with Hulu, and the senior team has been working closely with them in that process. Once the plans are finalized, a permanent decision will be made regarding the CEO position.

As I mentioned to you all at the beginning of this year, Hulu’s focus remains on delivering a fantastic 2013 for customers and shareholders. Hulu is well on its way, with new records being set in Q1 across both revenue and subscriber additions.  The unwavering focus on delighting Hulu’s customers is clearly showing up in the outputs of the business.

Jason