To be the world's most effective video advertising service.
It’s a lofty goal, but we haven’t taken our eyes off of it since we started in 2007.
We’re pretty proud of what we’ve achieved in the few years since. Not only have we proven that ads on Hulu are up to twice as effective as ads on TV, but we’ve helped redefine the overall online video landscape in a number of big ways (a few of them are listed below.)
We’re going to continue to pursue our mission to help people find and enjoy the world’s premium video content when, where, and how they want it. And we’ll continue creating a service that viewers, content owners, and advertisers unabashedly love until we eventually, finally, reach our goal.
Why Hulu Works
The only service that provides premium online video content from the best of current and library TV, Hulu Originals, Latino, and other great content from around the world
World-class proprietary technology built to deliver high quality video cross‑platform
Custom-built creative and sponsorships that drive higher engagement and results
Choice based advertising formats that empower users
Best in class targeting that delivers the right ad, to the right person, at the right time