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Latest Hulu Insights

The Role of OTT in a Cross-Platform Video Campaign

10.28.16 |

Ad effectiveness measurement on PCs has existed for years, and more recently companies including Kantar Millward Brown, Nielsen, and comScore are working towards developing measurement … Continued

People Lie About Watching TV Shows In Order to Fit In

10.12.16 |

The Psychology of TV: New Hulu Research Reveals 46% of People Lie About Watching a TV Show In Order to Fit In People love to … Continued

VOD is Win, Win, Win

07.25.16 |

Over the last twenty years, the digital revolution has ushered in a golden age of media consumption for viewers, readers and listeners. And in the … Continued

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