MISSION

To captivate and connect people with stories they love by creating amazing experiences

VISION

We are a must-have entertainment and technology brand that is celebrated for continuing to redefine TV

Why Hulu Works

Premium Content

The only service that provides premium online video content from the best of current and library TV, Hulu Originals, Latino, and other great content from around the world

Cross-Platform

World-class proprietary technology built to deliver high quality video cross‑platform

Custom Creative

Custom-built creative and sponsorships that drive higher engagement and results

Choice-based Ads

Choice based advertising formats that empower users

Targeting

Best in class targeting that delivers the right ad, to the right person, at the right time

Hulu Originals

Organic brand integrations into story arcs across multiple episodes and product placement throughout the season

Ad Products Effectiveness

Hulu leads the industry in cutting edge custom creative and choice-based ad formats, empowering users to interact with brands they truly care about. This unique feedback informs our proprietary ad serving technology and enables us to deliver ads that are more relevant, more engaging, and ultimately, more effective.

Research

Hulu provides best-in-class consultancy in research, reporting, insights and analytics - helping advertisers and marketers maximize ROI with measurement at the core.