Now With Choice
Hulu Ad Swap is an ad innovation designed to dramatically improve the advertising experience for users and results for brands. Hulu Ad Swap puts complete control in the hands of the user by enabling them to instantly swap out of an ad they are watching for one that is more relevant.
A Better Experience
Hulu Ad Swap helps to empower users with more control, while offering advertisers insight into brand effectiveness. The user now has ultimate control and the power to choose their ad experience in real-time. The advertiser will reach a more engaged audience through consumer opt-in, therefore driving higher engagement, brand and message recall, likeability, and purchase intent among users.